Perfecting Presales
(Tues PM, Sep 17 • 4p-8p• Austin, Texas)
Instructor:
Shelly Nunnally
Cost: $245
Capacity: 25 students
Prerequisite: Minimal skills are required, however, this is a fast-paced class therefore, basic outlining and flooding skills are required, and basic airbrush knowledge is encouraged but not required.

Description: Do you struggle with your holiday presales? Are you pulling all-nighters just to finish your orders in time? This class will help you kick off the holiday season with confidence and a plan! This class is a combination of lecture and decorating. You will learn tips and tricks to ace your holiday season, as well as decorate 6 cookies (2 Halloween, 2 Thanksgiving, and 2 Christmas). This class will be a fast-paced jam-packed class! We are not just decorating cookies (with only two colors of icing, how cool!), you will also get a full-blown course on how to be successful in presales. So, have your piping and notes-taking hand ready!

What will you learn to prepare for presales? As an Industrial Engineer, efficiency is my jam! I've had over 12 years of cookie presale experience and want to share all the tips and tricks I have learned throughout the years. We will run through an entire presale timeline going over every step of the process. You will learn what designs are best to make, the basics of pricing your cookies, streamlining packaging, and so much more!

What cookie decorating skills will you learn? The 6 cookies you will make are all made with only white and black icing. This will give you a unique perspective on the different color methods to implement in your cookie designs. We will cover icing transfers, airbrushing, watercolor, dry-dusting, and more!

Pastry Shells is owned by Shelly Nunnally and is located in Atlanta, Georgia. She started making cookies as a side hustle to her Engineering job and turned it into her full-time career, but now helps Cookiers own a successful business through coaching and technical services (and, of course, still makes Halloween, Thanksgiving, and Christmas cookies!). She is also one of four members of Cookie Better. She has been in the cookie business since 2010 and loves helping others create successful businesses they can enjoy. She can't wait to teach you!